pura vida bracelets

A friend of mine told me about these Pura Vida bracelets a few weeks ago, and since I'm a surfer and all now, I am pretty much obsessed. If I could just make a decision on a color (or a few), I would be wearing them right now. Did I mention they're extremely reasonable? Like $5 - $15. Nice! You can read the story behind the brand here. Hint: it's a good one that will warm your heart. :)

{all images via Pura Vida bracelets}